Creating meaningful connections and high value experiences while using sustainable practices are at the core of Wild Nectar. The ethics of sustainable travel serve as the cornerstone of Wild Nectar, but they needed guidance on transferring these ethical principles into actions that make their digital presence accessible to all of their potential clients.
After conducting a group website accessibility and usability evaluation, I identified the top 3 accessibility issues that could be remedied quickly and created a presentation to review the findings and recommendations with stakeholders.
A few small changes make a big impact on accessibility.
Meet Accessibility Standards: Ensure compliance with WCAG recommendations, especially for the most common problem areas.
Expand Services: Reach an additional 14-22% of potential customers by making the website accessible to people with disabilities.
Increase Completion Rates: Provide clear navigation and direct instructions on form fields.
Protection from Legal Action: Communicate clearly with site visitors and avoid costly ADA lawsuits by making an accessible digital product.
Website Accessibility and Usability Evaluation
Participated in the WAUE performed by Level 11 Technology.
Website was evaluated for accessibility, usability, and navigational issues.
Result was a comprehensive document detailing areas where improvements could be made.
Analyzing Possible Action Steps
Determined three areas that most frequently have issues resulting in accessibility problems.
Found additional bonus opportunities for making the site more ADA compliant.
Recommendations for Maximum Impact
Made recommendations that focused on relatively small changes that deliver high impact.
Explained they why behind these changes.
Created a presentation to deliver to stakeholders.
View the presentation file:
Skill Development: Gained hands-on experience with conducting website accessibility and usability evaluations. This experience also helped build my confidence in building deliverables for stakeholders.
Mentor Feedback: Submitted the project for to Level 11 Technology for review.
Potential Impact: This project is currently ongoing.