MM, Inc. &
FaceologyOMT

MM, Inc. &
FaceologyOMT

MM, Inc. &
FaceologyOMT

MM, Inc. and FaceologyOMT ran online courses, conference presentations, and executive coaching across several programs at once, with partners on multiple continents.


Source material arrived in different formats from different people, and it needed to be reworked for U.S. learners, branded consistently, and delivered through platforms the team was still learning.


Someone needed to own that whole pipeline.


MM, Inc. and FaceologyOMT ran online courses, conference presentations, and executive coaching across several programs at once, with partners on multiple continents.


Source material arrived in different formats from different people, and it needed to be reworked for U.S. learners, branded consistently, and delivered through platforms the team was still learning.


Someone needed to own that whole pipeline.


Tropical leaves on a background, with a deep blue tint. A gold enso is centered, with the word 'air' written in the center.
Logo variation representing the ripple effect of making intentional changes

Turning raw materials into learning content

Turning raw materials into learning content

Turning raw materials into learning content

I converted partner information and archived presentations into fresh lesson content, PDFs, and slide decks that learners could follow, then built the Kajabi courses, pages, and emails to deliver them.


I trained both U.S. and international staff on the platforms and documented the processes I built, so the team could keep going without me.

I converted partner information and archived presentations into fresh lesson content, PDFs, and slide decks that learners could follow, then built the Kajabi courses, pages, and emails to deliver them.


I trained both U.S. and international staff on the platforms and documented the processes I built, so the team could keep going without me.

Through a learning lens

Through a learning lens

Through a learning lens

Audience analysis

Audience analysis

I designed for various groups: coaches and educators, dentists and practice owners, and clinical and office staff.

I designed for various groups: coaches and educators, dentists and practice owners, and clinical and office staff.

Knowledge transfer

Knowledge transfer

I trained staff on new platforms, and before my position ended I trained a team member in the Philippines through live calls and the resource library I created.

I trained staff on new platforms, and before my position ended I trained a team member in the Philippines through live calls and the resource library I created.

Performance support

Performance support

I built training videos and written documentation in Kajabi and Google Drive so staff and learners could find answers without asking, plus HoneyBook, SimplePractice, and Monday.com processes that standardized how clients were onboarded.

I built training videos and written documentation in Kajabi and Google Drive so staff and learners could find answers without asking, plus HoneyBook, SimplePractice, and Monday.com processes that standardized how clients were onboarded.

Training and systems support

Training and systems support

Training and systems support

I trained staff in the U.S. and abroad on new platforms and was the day-to-day troubleshooting contact. I also built and uploaded training videos and written documentation to Kajabi and Google Drive so people could find answers on their own.


Workflows for the business and its coaching clients

  • HoneyBook: built forms, email templates, and automations for client onboarding and communication.

  • SimplePractice: customized service menus, document templates, and client profiles.

  • Monday.com: created sample boards for the team to use and adapt.

  • Pipedream, Google Drive, and Notion: used AI-assisted automations and shared folder structures to cut repetitive work.

I trained staff in the U.S. and abroad on new platforms and was the day-to-day troubleshooting contact. I also built and uploaded training videos and written documentation to Kajabi and Google Drive so people could find answers on their own.


Workflows for the business and its coaching clients

  • HoneyBook: built forms, email templates, and automations for client onboarding and communication.

  • SimplePractice: customized service menus, document templates, and client profiles.

  • Monday.com: created sample boards for the team to use and adapt.

  • Pipedream, Google Drive, and Notion: used AI-assisted automations and shared folder structures to cut repetitive work.

Outcomes

Outcomes

Outcomes

  • Smoother workflows: shared folders, organized files, and simpler processes that the team kept using.

  • Better learner experience: clearer course content, consistent branding, and working Kajabi pages.

  • Faster turnaround: the London event came together in about two weeks because of what I built for Spain.

  • A trained, independent team: staff on both continents could use the platforms, and ownership passed cleanly to a new team member.

  • Smoother workflows: shared folders, organized files, and simpler processes that the team kept using.

  • Better learner experience: clearer course content, consistent branding, and working Kajabi pages.

  • Faster turnaround: the London event came together in about two weeks because of what I built for Spain.

  • A trained, independent team: staff on both continents could use the platforms, and ownership passed cleanly to a new team member.

Results

Clearer lesson content, consistent branding, repeatable processes, and a team trained to run its own platforms.

Clearer lesson content, consistent branding, repeatable processes, and a team trained to run its own platforms.

ATRO logo, a horse galloping

Reflections

Reflections

Build for reuse

Build for reuse

Reusing the Spain layouts is what made the London turnaround possible. Templates let you move fast when plans change, and when clients need deliverables quickly.

Reusing the Spain layouts is what made the London turnaround possible. Templates let you move fast when plans change, and when clients need deliverables quickly.

Document as you go

Document as you go

Handing platform ownership to a team member in the Philippines went smoothly because the training videos and written steps already existed. The work I'd been building was ready to use.

Handing platform ownership to a team member in the Philippines went smoothly because the training videos and written steps already existed. The work I'd been building was ready to use.

Rework for the audience, not just the format

Rework for the audience, not just the format

The AIR and Myo Munchee courses had to have value for multiple departments within a practice: clinicians, administrative staff, and business owners. Content needed to be structured to contain the depth required for the education, while also being accessible to a wide range of professionals.

The AIR and Myo Munchee courses had to have value for multiple departments within a practice: clinicians, administrative staff, and business owners. Content needed to be structured to contain the depth required for the education, while also being accessible to a wide range of professionals.